The title of this post goes without saying, really, but something happened yesterday that completely validated my use of Twitter as a semi-serious tool for journalism.
For those of you who don’t know or just don’t use the service, Twitter is basically a character-limited version of Facebook status updates. You can post links, thoughts, etc. — whatever you want, but you have to keep it to 140 characters or less. You can “follow” different people and their posts will appear in what is called your “timeline,” in short a running list of the latest updates people have made.
So here’s what happened yesterday…
Our newsroom assistant has a Twitter client, TweetDeck, and she set it up so that it automatically searches for the keywords “Centralia” and “Chehalis” every so often and puts that in her timeline. Usually people post whimsical things or just telling where they are in town, but every now and then you can get a gold nugget. And that’s exactly what happened around 11:35 yesterday morning.
Someone posted an item saying there was a bomb threat at W.F. West High School in Chehalis, and asked people to pray for the school. This appeared in our newsroom assistant’s public timeline because it inadvertently said “Chehalis High School.”
She let me know about the tweet and I made some calls. The school wouldn’t talk about it, and the district promised to have their superintendent call me back later. Not quite good enough for a breaking news item, so I called the Chehalis police front desk and talked with their deputy chief about the situation. I received enough information to type up a quick breaking news item on the Web, stating that WFW had been locked down for an hour due to a bomb threat received over the phone.
I was able to do this all because of Twitter, essentially. The service, even if I were to never post anything on the site, proved valuable to me yesterday because a student was able to tweet from their phone and tell the world what was going on. We very likely would not have found about the incident until hours later if that had not happened.
Many people have told me they don’t believe Twitter to be a valuable tool in the world of journalism, and I think that idea is dead wrong. It’s huge for information gathering and also to kick around story ideas, as well as to communicate with people who think what you have to say is important. You can even direct people to your news website, and they will read your articles, view your photos, watch your videos, etc. if they believe in your product.
The possibilities for news organizations to use social media are endless. I don’t think we all harness or promote it enough, largely…I’d like to see more news websites give contact info for their reporters, including links to their Twitter feeds as well as e-mail addresses and phone numbers.
People are more and more connected nowadays through personal technology, and I think the role of a reporter is expanding in the need to network with the very people who read or view the news product. Twitter is an excellent means with which to do so.





Twitter Updates
3 Comments
Posted at 12:02 am on May 5, 2010