Biden: “I ain’t gettin’ on no airplane, or subway, Hannibal.”
I have to speak up on the media’s coverage in general of the swine flu apparently sweeping the globe…and in the interest of full disclosure before I even start, I am a member of the media here in Springfield.
By now you all know the main story going out across national and local news outlets is the swine flu outbreak. Apparently it originated in Mexico and has spread rapidly to many other portions of the world, including many states here in our nation.
Many businesses, universities and public institutions have made the choice to postpone activities because of fear the outbreak could spread. Texas and Alabama have both postponed all high school sports activities until mid-May as a precaution as well.
Night by night, turn on the evening news — read the front page of our newspaper today, in fact — and you’ll see swine flu, swine flu, swine flu being reported at every turn.
Let me offer a little perspective on this.
The World Health Organization this morning reports 331 official cases (not deaths) of the H1N1 strain of influenza. 331 cases, and last time I checked, the world population stood at well over six billion.
(Just a few days ago, the official number of deaths in Mexico stood at 7, not 150 as widely reported by the AP and many other media sources.)
In comparison, just here in the U.S. alone, the “regular” strain of influenza has killed 13,000 people since the beginning of January. In the world, a quarter billion people have been claimed as a result of a sickness that continues to cycle every year.
Now back to focusing on the media here: which have you, the public, heard being reported? “Normal” strains of influenza being one of the most deadly diseases, or the new strain that has been proven to be relatively mild but for some reason pople are taking unprecedented precautions over?
It is well known that many people trust the media as their de facto source of news. TV stations, newspapers, even Internet news services know this full well and will do everything in their power to grab even more viewers or readers. The reason for that is two-fold: to beat out the competition, and to turn a profit.
Here comes along a story about the swine flu epidemic, something that will instantly grab the public’s attention and concern because it deals with the public’s safety and well-being. The more people that want to find out about this, the more people turn on the news, read the newspaper, or check the Web. Page views skyrocket, Nielsen ratings increase, newsstands begin to empty.
There is no doubt the swine flu epidemic story is good for business…but I worry that it comes at a major cost. With the facts that were presented above being largely ignored by the media as a whole, there is a fine line being toed between simply informing the public and playing on the public’s fears almost as a scare tactic to whip up a frenzied reaction.
It is a reporter’s responsibility to strive for fairness and accuracy in all they present to the public in their official capacity. When a reporter tells the public that the swine flu epidemic is sweeping the nation and tells about some rather dire precautions many organizations are taking — yet FAILS to mention the WHO’s official count of swine flu deaths — their perspective is skewed and to an informed public, it smacks of fearmongering.
Playing on the fears of the public is not the right way to go about business and although I cannot speak for any news organization, I have honestly wondered how the public perceives the mass media’s attempt to spread whatever information they so choose about the swine flu.
May I urge everyone to please continue to look to the media as a source of news and information, but please don’t stop there. It is acceptable to question what is reported and in this age where information is more readily available in a larger variety of sources than it ever has been before, we must all dig deeper.
For myself, as a Christian, I must look to the Bible. 2 Timothy 1:7 says it all for me.
For God has not given us the spirit of fear; but of power, and of love, and of a sound mind.
That verse pretty well sums it up, in my opinion.
Penny for your thoughts, in the comments section.
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